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The Personality
Facing consumer myths

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The euro has delivered sustained price stability on a scale that many, if not all, of its members had never previously enjoyed

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They may think that the Euro led to price increases, but they are wrong. That is the message reflected in the quote above from a Commission press release following the publication of a report on successes and challenges of the monetary cooperation. The occasion is the ten years anniversary of the Euro, which became a reality at a European Council summit in May 1998. The new currency came to meet fierce opposition from many Europeans who experienced prices increases in the aftermath of the introduction of the actual Euro-coin in 2002. According to the report minor price increases did take place in the years following the introduction of the Euro and were brought upon the consumers by producers who raised prices marginally. Nevertheless, seen over the last ten years the report shows that the average rate of inflation has remained stable around 2%.


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